for a new era of rule-based, behavior-driven investing
Explore our unique views and process in the Newfound Manifesto
OUR PHILOSOPHY: THE SIMPLE MACHINE
The Greek polymath Archimedes is credited for helping develop the gear – a unique mechanism that has the capability to change the speed, torque, and direction of a power source. With two gears we can build a bicycle; with a dozen gears we can keep precise track of time in a wrist-watch. By combining the gear with other simple components, such as wheel, a lever, or a screw, machines of even greater sophistication can be constructed.
We at Newfound believe that investment product development should be no different than its mechanical counter-part: a complex investment process should be broken down into simple, composable, and consistent processes. This philosophy not only drives our methodology of product development, but also defines our mission statement: to endow the investment industry with consistent and repeatable investment processes to enable the construction of innovative investment solutions.